Other than the regular design, Baltica also comes in an extra-condensed bold weight. Tip □ – A brand looking for a classic but contemporary logo design could use this font. As a result, Baltica’s design looks traditional with a slightly modern edge. The thin and straight serifs set Baltica apart from other members of the serif font family. While a sans serif font does not ( we will see many of those later.) A serif font design that has simple and readable letters, the two important characteristics of a logo.īefore we go any further, it is important to know that serif fonts are ones where the letters have small lines coming off the edges as in the example above. ![]() That’s why it is impossible to judge professional fonts and minimalist fonts with a modern typeface against classic fonts and business fonts with a serif typeface. The best logo fonts are the ones that speak to the brand identity of the company that the logo represents. ![]() There are simply so many logo fonts out there, almost as many as there are different types of business, and each one wants to say something different to its customers.
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